Note from the Editor

Ever have one of those days where you just can’t find the right article for your newsletter?

I really should have given up a half hour ago and just written an article myself for this week’s newsletter. But I’m in the middle of a big update in one section of one of my other sites and just didn’t feel like stopping to write on a different topic. Too much of an interruption to my train of thought, I guess. But it would have saved me time.

If you ever use articles from directories, you might know the problem. You find an article, check the links in the resource box, and decide that you don’t want to link to that site for one reason or another. Maybe I’m grouchy right now, but this was one of those times that I had a lot of trouble finding a decent article with links to a site I wouldn’t mind linking to.

At least I’m done now and can try to get the other project finished. I hate changing mental tracks like that.

Blogging - Developing A Readership

You’ve finally created a blog and you’ve made your first post. Now how do you get people to actually read what you’re blogging about?

Here are some tips on promoting your blog.

1) Quality Content - Interesting content will keep your readership returning. Update your blog regularly.

Googlebot, which is Google’s web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.

2) Take part in forums that are related to blogging. Ask other bloggers for their opinion on your blog and take their suggestions to heart.

Ask other bloggers for their opinion on your blog and take their suggestions to heart.

3) Publish an RSS/Atom/XML feed. If you’re using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.

4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for.

Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.

Technorati.com is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.

5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.

6) Be sure to include your blog address in forum signatures and in your email signature.

7) Submit your blog to directories.

Submit your blog’s url to Technorati, Daypop, Blogdex and Popdex.

Write articles. Include a resource box in your article and submit it to article directories such as http://iSnare.com

9) If you’re using blogging software such as Blogger, there is an option to notify the central blog update services (such as http://weblogs.com) whenever you’ve made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to http://ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you’ve just updated your blog.

10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don’t build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll.

Be patient, traffic doesn’t happen overnight. The best way that I’ve found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You’ll be improving your writing in the process.

Eventually you’ll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it’s about creating lasting relationships.

Rose DesRochers is the founder of Blogger Talk Blog Community http://www.bloggertalk.net, a friendly fast growing blogging portal, offering bloggers support, advice, tools, tips and information about blogs and blogging. She is also the administrator of Today’s Woman Writing Community http://www.todays-woman.net, a supportive online writing community for men and women over 18.