I don’t think this will surprise many people. John Reese has decided to shut down BlogRush. It just didn’t work out the way he hoped.

Users got very poor clickthrough rates on their traffic. Quite simply, that was the problem. It wasn’t as beneficial as hoped.

Of course, many people spotted this problem early on. I long ago removed the BlogRush code from this site. It was a nice experiment, but I soon decided it wasn’t worth the space it took up in my sidebar. That may seem like a small thing, especially since I didn’t add anything to replace it, but it matters to me.

Overall, though, the concept could have been great. The only way to find out was to try it. Just because one idea fails doesn’t mean the next one will too. That’s an important lesson for any business.