You’re probably familiar with the basics of search, but you’ve probably also mostly focused on your search results from search engines. Have you given any thought at all to how people search your site?

Vertical Search can be thought of as a visitor’s search through your site. They’ve come to your site through a search engine, an ad, bookmark or some similar way. But the page they landed on isn’t quite what they wanted. If your site has a search function, they may use it to see if your site does indeed offer what they are looking for.

If you have a good vertical search program installed on your website you can help your visitors find what they are most likely looking for. Taking a look at the tools offered by VortalOptics, a search company that offers products to help your site be searched vertically, you can see some options that have the potential to really help your customers get what they want.

Take a look at the vertical search product. This allows you to determine what your customer tends to search for on your site. You can push a promotion or product to the top for that search, so your customer is more likely to get what he or she wants.

They also offer a local search product. If you do any business at all locally, you should be aware of how very important local search can be for your business. Their local search product can help your website be more friendly to local searches.

These kinds of searches may be a little outside what you think of when you think about optimizing your site for search. However this is a great way to make use of the visitors you already have. It’s often easier to improve the experience for the people you are already attracting to your site than it is to improve your search engine rankings to bring in more people.