It’s another web event though Jupiterwebevents. Now, I don’t know what they consider to be a qualified attendee, but if you’re trying to get serious about measuring the true results of your search engine optimization results, this looks like a good one. I suspect from the registration form that they will prefer larger businesses… considering the form asks about your company’s annual revenue, and the smallest dollar amount listed is “Under $5 million”.

So what do the rest of us do?

Take advantage of free tools such as Digital Point’s Search Engine Keyword Tracker and the stats provided by your webhost. Consider buying a more in depth product to analyze the logs from your website. One relatively pricey version comes from ClickTracks Web Analytics. You can choose the version that is right for your business.

Success with the search engines is only one aspect of your online business. You still need to think about advertising offline, using pay per click search engines, and don’t forget word of mouth. Every method you use to get visitors to your website improves your odds of success.