I got an email today promoting a new program called Link Equalizer. It’s basically a way to get lots of links to your websites in a short amount of time. Membership isn’t cheap - currently $147 and going up to $197 soon.
Looking over how they describe how it functions, I can’t see that it would be any better than the Digital Point Co-op, of which I am a member and have had excellent results from, but the Co-op is free!
Let’s take a look at what they do:
- You can choose your anchor text on either program.
- Ads rotate across member sites on both.
- Link Equalizer allows you to choose themed links, which the Co-op does not do - yet. That is planned for the future, however.
- Link Equalizer ensures links aren’t reciprocal. Co-op does not check for that, but odds are that most of your links will not be reciprocal anyhow.
- Co-op has something over 10,000 member sites, although I believe only 5000 or so are currently active. It’s growing rapidly. Link Equalizer doesn’t say how many are members now.
- Co-op has strict policies ensuring that ads are not hidden. Webmasters have the choice of text ads or banners to place on their site. I assume the same for Link Equalizer, since they talk so much about the visitors you will get in addition to search engine rankings.
- Co-op requires links on all pages of the site or directory of site you place in the Co-op. Links are validated regularly to ensure that if someone removes the links from their site they will not continue to benefit from the Co-op.
I could go on, but since I really don’t know if Link Equalizer has features that I am unaware of, I’ll leave off here. If anyone is using Link Equalizer and has a comment, please, say something. Until then, I am sticking with the Co-op. Why pay when I can get it for free?
