Let’s face it, most of us could use some help optimizing our websites. It’s a lot of work, but when you succeed the effort can really pay off.

I found a wonderful summary of tips from Matt Cutt’s blog. If you aren’t reading that blog… well, it’s a great choice to see what someone who works for Google is willing to share about what you should and should not do to optimize your website.

The summary is on SEO Egghead. He lists the basic idea and a link to each relevant post for 21 tips.