No? Why not?

Of course, if the answer is yes, then good. You know better than to just leave your site sit.

A site that doesn’t change often enough can be viewed as potentially outdated by search engines. This doesn’t mean you need to update daily, unless things change in your industry that quickly, but regularly updated information that is valuable to your target audience is a good thing.

Not all changes have to be actual changes to your text. You can move images around, change fonts, change colors of headlines, and so forth, to see what brings in the best response from your visitors. Make these changes when you’re satisfied that you don’t need to make changes in what you’re saying, or as you make small changes in the text. You might be surprised at what works best.

As you work, remember that no page will be perfect forever. It may need more links pointing to it, it may need minor changes, it may even need to be completely reworked. No market is completely static. Customers come and go. So do competitors. If you want to stay ahead, you need to work for it.

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