All AdSense publishers have to deal with Google’s latest change to the TOS. We now have to have a privacy policy on all websites with AdSense. JenSense, as always, has a good review of the requirements. She’s also going to post a privacy policy that meets the new requirements as soon as she can.
Fortunately for me, most of my sites already have privacy policies. It’s pretty easy to include one as one of many default pages when creating a site. But I am having to go through and drop in my usual policy on those sites I hadn’t bothered with.

And of course I will have to check and see if it meets the basic terms. In my basic policy (the one used on this exact site, in fact), I do mention Google as a possible source for ads, although I’ve been using Yahoo here. It also talks a little bit about cookies. I’m just not sure it’s enough, since Google wants something said about web beacons, which is a factor I’d never considered before.

Of course, if you haven’t used a privacy policy on your sites before, and you have a number of them, this could be a real headache. It’s not just adding it, it’s linking it to the rest of the site. If you use includes or a CMS, this can be pretty easy… but a bit of a pain if you don’t.

I have things most of the way taken care of already, since only some of my sites need this. Once I know exactly how I ought to be phrasing things, no doubt I’ll change it a little to be more precisely matched to the new policy.