Seems like everyone’s doing something right now… at least if you consider the “big 3″ search engines.

MSN is getting ready to launch their own pay per click search engine. No word on the date, but they have a contract with Overture right now, so some think it won’t be until 2006. It’s been lightly released already.

Yahoo is getting ready to launch ads to run on publishers’ websites, much like AdSense. People who haven’t been able to get into AdSense or have been kicked off the program for various reasons look forward to this one.

Google just updated the terms for AdSense. Now you can discuss your total monthly earnings, and direct deposit is finally available.

Google has also unveiled a new kind of ad - AdLinks. I’m testing them right now on some other sites - not here yet. As I understand it, clicking on an AdLink takes you to a page of ads, at which point you can click any ads you find interesting. Yes, that does mean it takes two clicks before any money is earned, so I don’t know if they’ll be terribly effective. But it does step things up a little for the competition, which is something Google seems to enjoy doing.