I read on the pepperjam blog that Google now has a Bid Management Technology available in beta for selected publishers. I have an AdWords account which I use rather lightly, so of course I went to take a look, just on the off chance I, a very minor advertiser, would be included.

I do see Campaign Optimization, listed under Tools. No sign of the Conversion Optimizer so far. I go to the New Features section. I can see it there, and the Help explains that in order to be eligible for Conversion Optimizer, you need to have AdWords conversion tracking enabled and have at least 300 conversions in the past 30 days. This is by campaign, not by account.

And of course, that explains it. I’ve never used their conversion tracking.

This is a pretty interesting feature, however, for those who want to use it. You do have to be aware that Google says it is incompatible with the following:

  • Position preference
  • Budget Optimizer
  • Site targeting
  • Advanced ad scheduling
  • Preferred cost bidding

Which of course you may or may not already be using. But it seems to me that if you wanted to do some of these things it wouldn’t be too hard to create separate campaigns for those ads which must have those features, while you test out the conversion optimizer.

There are of course very interesting forum discussions on this already.

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