According to Search Engine Land, Google has a new bid simulator for AdWords users. From what their article shows, it looks pretty interesting.

In essence, it’s a tool to see what would happen as you change your bids. It approximates what happens as you raise and lower your bids.

Very useful if you’re serious about your AdWords advertising. You can figure out which keywords need a change, how much of one and about how much it will change your traffic.

If you know what you can afford to pay this can be a huge help in deciding if raising your bids will be worth it, or if you can drop them and earn more.

If you’re using AdWords, take some time and play with this toy. It’s on my list now. I’d love to see where I can get better results on my campaigns.