You may have heard that people don’t read online. I just read a post today over at GrokDotCom that indicates otherwise.

They’re quoting results from an eyetrack study that actually show people read more of an article online than they do when reading a broadsheet newspaper or a tabloid. The statistics are pretty interesting.

Thinking about it, I deciced I wasn’t all that surprised. Why else are things like articles considered to be one of the best ways to market your home business? It is not just the search engines. Articles get people reading.

Then there are all the product reviews. Do you really think Amazon lets people do those just for fun? No, they encourage people to review products because they know people read them and it increases the odds of a sale.

Of course, this could be perceived as bad news for those who still believe in producing nonsensical junk sites. Sure, they fool the search engines for a time, get some clicks on the ads from people just wanting to get away from the horrendous content on such pages, but on the whole I consider that kind of marketing to require more effort over a long period than creating good content.

Good content can keep attracting attention for years. Poor content does not fare so well in most cases. I like knowing that I don’t have to get new domain names just because my old ones are gone from the search engines. I’d rather do that because I have a new idea to develop.

Technorati Tags: , , ,