Hopefully that isn’t really a question you need to ask, or if you do, you know that the answer is “LOTS!”

Ideally, you should work on marketing your business every single day. It doesn’t matter if you have enough customers now, you need to keep working for the future. Spend part of your earnings on marketing your business.

One very important aspect of marketing is keeping up on current trends. If you can spot an event that will help you to grow your business, then take advantage of it!

Keep an eye on what the competition is doing and figure out if you can do it better. The first to come up with an idea is not always the one to do it best. Obviously you can’t just copy them, but your competition certainly can serve as inspiration.

Of course, you need to pay careful attention to which of your marketing efforts are bringing back the best results. There’s no benefit to pursuing efforts that cost you more than they bring in.