One of the hazards of marketing online is that many people will report your emails as spam rather than simply unsubscribe. And if too many of them do that, oops, you’re on a blacklist and suddenly your emails just don’t go through to lots of places completely unrelated to the person who couldn’t be bothered to unsubscribe correctly in the first place.

If you’re using a service such as Aweber or GetResponse they handle such complaints through their system, but you can still face a problem through your own emails. But if you get blacklisted due to things you sent out not through your services you can still have a problem.

You can protect your primary mode of communcation, Email by monitoring the blacklists. But this is time consuming, and you may be better off hiring a service to do this for you, especially if you run your list off your own servers or through your website hosting company.

BlackList Monitor is one such service. You can use their free trial to get a feel for how it works and see if your IP has been blacklisted anywhere. The licensed version gives you tips on getting your IP off the blacklist, which can be a big help.

Email is a challenging form of communication. It’s one of the best ways to get in contact with your customers yet it can also be tremendously unreliable. If your customers are saying they never hear from you, maybe you need to check this kind of service out.