In most cases, your AdSense ads will match your content pretty well. Google’s very good at this, after all. However, there are times that the ads won’t match your intent for the page, and content targeting may not be enough to improve your ads.

This isn’t something that will happen all that often, but it can happen. You may be familiar with my Home with the Kids website, which I started a couple years ago.

I’ve just added a section that focuses on telecommuting, in this case defined as a work at home job in which you may regularly have to go into the office, so it isn’t exactly what people mean when they say they’re looking for a work at home job.

Naturally, the ads are all related more to “work at home” rather than “telecommuting”. This is not something that can easily be gotten around. Can’t block the advertisers, as they’re relevant elsewhere. Content targeting can’t really do anything because advertisers looking for people who want to work at home are going to target telecommuters as well.

This may not sound so bad, but since in this section I’m looking at it from the employer’s perspective as well, they really don’t need to see an ad titled “Top 10 Work at Home” or anything like that.

In this case it really does help to find your own ads. I chose to link to books on telecommuting from Amazon. These should be nicely relevant to what people researching the topic are after. I chose a variety of books and placed their links on the most relevant page, for example, ones targeting management on the employer’s pages, ones targeting people telecommuting on pages for employees.