I love getting traffic from the search engines. Especially the free kind of traffic, rather than pay per click. It’s great knowing that people found my site and want to learn more from it.

But of course other websites are just a click away. That’s an important thing to remember, especially when you are trying to sell something.

One of the things I’ve been working on lately is trying to keep more in contact with my website visitors. This is why many of my sites are in blog format, with easy to see blog subscription options, sometimes including an email version. It allows people to keep hearing from me if they like what I have to say.

But I’ve been working on something else too. eCourses.

When you have multiple sites, running a newsletter for each can get pretty overwhelming. It’s not easy finding ways to keep from loading up your subscribers with nothing more than ads. Most don’t want that. They want information.

A good ecourse on a topic relevant to your blog takes care of that. You can write it up with the intent to sell whatever it is you want to sell to your visitors. It gives you extra chances to make the sale.

Now, ecourses are not just for standing alone. They do work well with newsletters too, although you then need to think about how often your subscribers will be receiving emails. You do not want to overwhelm them.

A good ecourse is not just a sales pitch. It’s informative. It builds trust. It gives subscribers the information they need to decide to make the purchase.

It is said that it takes seven exposures to make the sale. This is a big part of why so often ecourses run 7 days. That’s enough shots to really increase your chances of making the sale.

But 7 days is not always the ideal. You should have your ecourse be the right length for the information you are presenting. Don’t break off one day just because need another day but you’re out of ideas. Come up with something else… a summary, alternative resources, whatever it takes.

You also shouldn’t limit yourself to 7 days if the information is better presented over more days.

Always, always track how well your list is working for you. You need to know what’s working versus what is not. Think about how often you advertise to your list. How you advertise to your list. What happens to list members when the ecourse is over.

A good list is one of the biggest helps you will find in increasing your profits. Take the time to come up with a way to encourage your site visitors to get on your list.

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