One of the aspects of blogging that can be easy to ignore is commenting on other people’s blogs. Yet this is a great way to build links to your own site, even if they aren’t followed by the search engines, as well as build your reputation.

A good comment on a relevant blog is worth the effort. If you get a link out of it, so much the better, but you can make yourself appear knowledgeable too. Try to add something to the conversation - no me toos or great idea comments. No one is going to be impressed by those.

One of the things you want to do is find new blogs to comment on, as well as build a regular presence on your favorite blogs.

New blogs mean new people to click over to your site. You can find new blogs to check out by using Technorati, Stumble Upon, Digg and other social bookmarking and networking websites. Some of these won’t have a lot of readers, but even then you may attract the attention of the blog owner.

Commenting on some blogs regularly can build you something of a reputation. It won’t be the same as the blog owner’s, of course, but if you always have something relevant and interesting to say, people are more likely to want to see what you say on your own blog.

Try setting a goal for how many good comments you want to make daily or weekly. Do not allow yourself to fill your quota with junk, as such comments are of very limited value and may even be deleted by bloggers unwilling to leave poor quality comments up.

When you do get comments on your blog, try responding to them to encourage the conversation. You want to encourage people to keep coming back. I suggest allowing people to subscribe to your comments. You will probably want to adapt the code so that it sends an email compliant with CAN-SPAM.

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