Blogging is a hot trend for home business, but are you reaping the benefits?

Blogs are a great way to generate traffic, build trust and tell people about what you have to offer. But just like a website, it takes time and effort to get people to visit.

In some ways, however, it is very different to get visitors to a blog than a website. Bloggers have a different perspective. Blogs are often more personal than websites when it comes to business. They may be less formal. Bloggers form a community online that is very different from the regular visitors.

This can be a benefit. Your visitors and customers can post comments or questions on your blog, giving them another way to provide you with feedback. Information can be made available without making huge changes to your website, and if someone really likes your information, it can come to them directly though a feed, so they don’t lose you in their bookmarks.

I am currently experimenting with one way to get visitors to one of my blogs. I am using BlogExplosion, which is essentially a traffic exchange for blogs. Now, regular traffic exchanges don’t work, but it appears to be different for blogs. I think that it must be that the people who tend to blog enjoy the information presented in blogs more, as it is not uncommon for visitors coming through BlogExplosion to visit several posts, rather than surf through as fast as possible, which is the typical behavior seen in regular traffic exchanges.

Will I benefit from this? We’ll see, as today is my first day really doing this. If it works on my Work at Home in Progress blog, I’ll add more of my blogs to the rotation and see what happens. It’s time consuming when I find an interesting blog, but also fascinating.