What does that mean anyhow? Sounds like nonsense, wouldn’t you say?

Actually, I’m talking about a post over on Shoemoney’s blog about whether or not blogging can be considered a passive income. I must say I agree with him… it’s scarcely passive. Blogging’s a lot of work.

I will admit I enjoy blogging. It’s a lot of work though, especially maintaining multiple blogs and figuring out how to market them. I’ve been surprised by how some have had an unexpected appeal while others struggle for any attention at all.

I’ve also been surprised by which ones have really caught my attention as a blogger. Some that I didn’t intend to take that seriously it seems like I’m always finding something to post on them. Others are a struggle even though the idea itself sounded simple.

As Shoe says, the only passive part is that the archives do continue to earn money, even though you don’t do anything with them. But if you don’t keep posting, down goes the income.

The trick I’ve found with mixing blogging and more traditional sites is how much time the blogging takes. It’s a lot of effort and it makes it very easy to neglect other sites. On some, in fact, I’ve taken to updating almost exclusively on the blog, then adding links to relevant blog posts within the site just as I would link to an article written on the site itself rather than the blog. That lets me feel that at least I’m improving everything, not just the blogs.

With all the work it takes to blog, it’s a good thing I enjoy writing.

Technorati Tags: , ,