Google’s Landing Page Quality Score has a huge impact on PPC costs. If you don’t have a good quality score, you pay more per click. It can be pretty painful.

But today the Google AdWords blog has a post on the topic. It goes into the types of landing pages that will tend to get low quality scores. They can even refuse to run ads for some sites. The pages that will generally get low scores include (from the blog):

  • Data collection sites that offer free gifts, subscription services etc., in order to collect private information
  • Arbitrage sites that are designed for the sole purpose of showing ads
  • Malware sites that knowingly or unknowingly install software on a visitor’s computer

Seems pretty reasonable to me. They also include”get rich quick” and similar sites. Seems to me I still see plenty.

I know a lot of people find Google’s standards pretty tough. It’s not always the easiest advertising to do, especially if Google declares that your page that was converting well for you “low quality”. But that’s all a part of the game.

Technorati Tags: , , ,