I’m seeing all kinds of posts about for the new look of AdSense. Google has freshened up the look of AdSense ads, an effect you can see best if your ads have a border. Without the border, the change is not as apparent.

The new look is much smoother, and no longer has lines between each ad. It looks much, much cleaner. Much more Web 2.0, if one must use the terminology.

Nice thing is that while you have no option about whether or not you use the new appearance, it really shouldn’t do anything bad to blending. The Google logo is in the bottom right rather than top left in some units (but not all), and as I said there are fewer lines, but you still get your colors. I like the look.

Of course, the big question is how this will impact clickthroughs. I suppose for those who visit your sites regularly, this might get their attention a little, as ad blindness can be challenged with a change. We’ll just have to wait and see if the change is big enough for that.

But as I said, if you don’t have a differently colored border, the difference is really small. Most of my own ads lack the border, so I am among those seeing little difference. Perhaps one of my readers might have borders and know if there’s a difference.