I got an email today from DentalPlans.com saying that they have shut down the HealthPlans.com program. Just the HealthPlans.com program, but they didn’t emphasize that. Shortly thereafter, I got an email reassuring everyone that DentalPlans.com is still in great shape and still there.

Consider it a reminder to always keep your business communication as clear as possible. A quick read could easily convince an affiliate to take down all their links, even though the DentalPlans program is still there. What a way for a business to lose money unnecessarily! Fortunately, they were quick to respond to concerns and tell everyone that they were only shutting down that part, so I would imagine that they won’t lose much from any misunderstandings.