One of the most interesting things about online marketing is that you get interested in how people market products. It’s good information for you.

Taking a look at this site offering free anti virus software, you can see that they’re offering the Google Pack in a very clever way, by emphasizing the free anti virus software. I like how that’s done, since most people won’t be searching for the other software in the Google Pack (although they may want it once they see it), but free anti virus software from a reliable source is a great offer.

In addition, they’ve pulled Google Pack reviews from other sites, so that people with questions about the product can see what reviewers think, adding to the credibility factor. All in all, this is probably a great way to market that particular product.

Think about things like this as you market the products you want to sell. What benefits are most important? If you can emphasize these above all the other benefits, you may have a great thing going. Don’t neglect the other features, but do your best to draw customers in to see your offer.