There’s a change being made to AdSense units, dealing with an issue I hadn’t ever considered. They’ve shrunk the clickable area to just the link text and domain name, rather than the entire ad block. I hadn’t particularly noticed that the entire block could be clicked, but I can see wher that would be a problem.
Many people are concerned about the decrease in income for the publishers, but I think it is more important to consider that this move may well make advertisers more satisfied with AdSense, since accidental clicks will be less likely.
I do pretty well with AdSense on some of my sites, and so I will be watching this with quite a bit of interest. My AdSense numbers today look normal. The clickthrough rate is no lower than usual, so I don’t know if this hasn’t been rolled out on my sites or just is not having an impact.
In terms of quality, I have to call this a good move. It means ad units will be clickable where people expect them to be clickable; that is, at the actual links.
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