No, I don’t mean what if your business fails. I mean what if one of your best merchants suddenly cancels their affiliate program? What do you do?

I’m asking this today because a program did that to me today. Fortunately, they were only adequate, not spectacular, but it’s frustrating to have no warning at all that links must be removed. Fortunately, in this case they were not the only possible merchant, so it’s not a disaster, merely a frustration.

Even if you’re only promoting one company on a site, you should try to have a backup plan for just in case they cancel their affiliate program. AdSense may work well in some cases, but you need to be prepared for those times when you need something more.