Have you ever noticed those ads online that make it so easy to get rich. They make you feel like 15 minutes of work is all it will take for you to start earning a fortune online. They don’t reveal what it really takes.

If you use pay per click, it really can take that little time for your ads to start showing, so yes, potentially you could start earning money that quickly. It is far more likely that you’ll lose money at first, however.

Pay per click marketing is not something most people master with their first ad, even after reading an ebook on the subject. Writing good ad copy is tough and researching solid keywords takes time.

The simple truth of the matter is that even if you learn about writing ad copy it will take you some time to master it, especially if it’s not something you’ve had experience with in the past.

There are some good tools that can help you to learn how to write good copy and are kept up to date with what pay per click search engines really want in an ad these days. Try Perry Marshall’s Guide to Adwords, Rosalind Gardener’s Super Affiliate Handbook or Chris Carpenter’s Google Cash.

These will advise you on choosing a good product and finding the right keywords. You really do need help in these areas. There are many little tricks to getting these things to work just right.

Those who do master these tricks can indeed do quite well. However many people lose money on their pay per click campaigns because they don’t get set up right and don’t track their ads well enough.

What the people talking about spending 15 minutes a day on their home business don’t admit is that it took a lot of work to get to that point. This is not something that happens your first day or even your first month. It happens because you have thoroughly tested your ads, keywords and landing pages. And when an ad quits working right or the rules change, they put in hours just like anyone else or start losing money.

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