This one’s for the bakers out there. A new site, Cake America is focused on allowing bakers to advertise their cakes, pastries and so forth.
The idea is pretty simple you sign up (free if you just set up one store, multiple stores available with a fee), upload pictures of the cakes you have to offer along with descriptions, and post your store information.
The site is searchable by cake style or by city. Obviously you are going to get most of your customers on a local basis, but the more ways you can gain exposure to your business, the better, especially if you’re just at the free level.
The advantage to this kind of site as opposed to a regular online directory listing is that you can showcase your work. It can supplement your website if you have one, or give you a chance to get at some of that online traffic you’ve been missing without one.
There are a variety of cakes already listed on the site. I would expect one of the key factors to succeeding in advertising on a site like this would be to describe your cake in as much detail as possible. You want to catch every detail that people might be searching for in looking for that particular case. You also want the description to be appealing, of course.