It’s fun to make jokes. Getting a laugh is something just about anyone can appreciate. This is probably why so many people love to write humorous articles for their websites. They get attention, sometimes lots of attention.
But is it the right kind of attention for your business? That all depends on what your goals are.
If all you want is traffic, then it might be. A really funny post on your site can bring tons of StumbleUpon, Digg or other social media and viral traffic. But what it probably won’t bring is sales or repeat visitors, at least not in great numbers for the amount of traffic.
Humor, used well, can generate sales, but it’s more challenging.
Think back to any television commercial that made you laugh. It could be the “Where’s the beef?” ads from Wendy’s. It could be something more current.
Do you remember what the ad was about? What company ran it? Whether or not it made you want the product?
Appropriately used humor can do all of that, but too often ads are made funny more to be funny. There’s too little emphasis on the actual product they’re trying to sell.
One of the most challenging steps can be keeping the joke appropriate to your business. You generally don’t want to anger a significant portion of your potential customer base.
If this is something you’re going to want to use regularly in marketing your home business, you need to develop something of a style in it. You may even be able to take advantage of a running gag and have people look forward to the next time you mention the purple eel or whatever the key part of the joke may be.
So how do you learn to use humor?
The first thing you need to do is look at what makes you laugh. If it amuses you, it might just be funny to others. Then again, you could just have a really odd sense of humor.
Now look at ads that have made you laugh. Especially pay attention to any that are in an industry related to your own.
Also pay attention to comedians and others who earn a living by being funny. Read the comics.
Start coming up with funny things about your home business. You can write a list down on paper, on your computer, or any of your kids who doesn’t move fast enough when you’re looking for something to write on. Just don’t use permanent marker on them. People ask so many questions….
Show your ideas to others. Get feedback.
Write the ad, blog post or whatever, including the joke you thought of. Remember to keep a call to action in there, somehow!
Write it up for your site or email campaign, and give it a try. Track your results. Hope for results beyond your wildest dreams.
Humor doesn’t work for everyone, but it has its place and can be highly effective. Give it a try if you dare.Tags: humor, marketing