Text messaging is really popular right now. You may or may not text people yourself, but it’s quite a popular trend and may be quite useful for advertising.

I’m sure you’ve seen text message voting on shows such as “American Idol”. Text message advertising works somewhat similarly. You choose your keyword and use it in your advertising. The Mobile Marketing company, Mobitivity, recieves the text message and automatically sends your ad back as a text message.

They’re fast about this. You can set up a campaign with them in minutes.

There are plenty of possibilities for this. You could hold voting, certainly one of the better known options. You could have people text to enter a contest or drawing. You could make special offers. You’re limited only by what you can say in a short text message and your own creativity.

It can really pay to take advantage of the newer marketing options. There’s often much less competition and people can be more curious about wht you’re offering.