I’ve been trying Facebook out just a little. Not working it very hard; my account has a whole two friends, one being an acquaintance from high school who happened to be there too.

And then this morning I read over on Shoemoney’s blog about Facebook Flyers. I’d never noticed them before. But I immediately decided I needed to give it a try.

Facebook offers two choices. You can pay a flat rate for a number of exposures, or pay per click. I chose per click because the article on Shoemoney mentioned starting out with a really poor clickthrough rate. It’s a very minimal campaign for now, and aimed at getting subscribers to one of my newsletters.

Once I’m comfortable, I’ll start looking at how to earn through these links. Newsletter subscribers are very nice to have, but I’d love to see what can be done to earn some good old money too. But the plus is that I will know very quickly if I have new subscribers. As with many areas, no doubt things that are initially free will work pretty well, so pay per lead is probably a good idea.

Of course, I’ll have to be pretty creative since I’m sure the Shoemoney post will bring a lot more people to advertising on Facebook. But that’s all a part of the game.

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