I’ve been using Twitter for a few weeks now, so I decided it was time for an update on my experiences with it.

It is interesting. I’ve been able to interact with a variety of marketers, some quite well known. I’ve been directed to articles I never would have noticed otherwise, but were quite interesting.

I have 92 followers as of this writing. That’s not bad considering that I don’t really do much to build the following there, although I do have links to my Twitter profile on some of my sites. But that’s 92 people who might just notice what I have to say.

I do a mix of tweeting things going on in my daily life with links to articles I’ve written or found interesting. I don’t really have the focus I think I should, yet.

How Many Accounts?

Right now I have one account. I am considering spitting it out to a second account, so that each is more focused. Considering that I feel you need to tweet several times a day for any particular account I can’t say I can see going beyond that.

I haven’t decided for certain to do that yet. There are advantages, certainly, to focusing things on a particular niche with an account, just as there is for any other form of marketing. But it’s an additional amount of work I’m not sure I want to put into Twitter yet.

How Responsive Are Twitter Followers?

I can’t say that I’ve gotten a great response on Twitter yet. Some of it is due simply to numbers. 92 really is a small number there, and people are not terribly likely to notice a tweet if they aren’t online at the time. Matter of fact, it can be easy to miss a tweet just by stepping away from the computer, depending on how you check on the people you’re following.

But at the same time I do understand that people can be very responsive on Twitter. People have asked questions there and gotten dozens of responses, just about instantly. That’s not something you can get just anywhere.

Making Twitter Easier to Use

I use Twhirl to keep up with what’s going on with the people I follow on Twitter. As I recall, it was a tweet from Maki that brought it to my attention. There are other programs that do similar things, and of course you can use it from your cell phone if you can do SMS messages.

Who Do You Follow?

Finding interesting people to follow is a big part of the fun. I started out searching for a few of the names I knew would be on there, and then added in by using keyword searches and seeing who looked interesting.

As with anything of this sort, a lot of accounts weren’t particularly active, some with many months since their last tweet. I don’t follow those, as a rule.

Another tactic I used to find people to follow was to look at who people I already follow are following. It’s a way to see a lot more accounts than I would have otherwise.

I also found Who Should I Follow while using StumbleUpon. It’s an interesting concept. You enter your Twitter name, and it makes recommendations. I thought the results were interesting, and did follow some of the people it recommended. Only time and tweets will tell me for sure if they’re good choices.

The Hazards

Biggest hazard to Twitter is that it can be a time suck. Reading all the tweets, following interesting links, tweeting… it can add up.

On the plus side, tweets are short. Reading them doesn’t take much time, nor does tweeting.

It’s just like forum marketing or anything else where it’s possible to get sucked too deep into the social side of things. You need to remember why you’re there and keep some focus on your goals while still having fun and being interesting. No being an obnoxious marketer!

Benefits on Other Social Media Sites

Tonight I had one of the people I follow on Twitter locate me on StumbleUpon. That’s another friend on a site I use regularly, and someone I’ve made some sort of impression upon. Not a bad deal at all.

Other Twitter Perspectives

Of course many other bloggers have posted their thoughts on Twitter, so I’ll close this out with more links you may enjoy.

5 Tips to Grow Your Twitter Presence
Building Your Twitter Presence Part 2 – Pre-Prepared Tweets
Building Your Twitter Presence Part 3 – TweetBaiting
Twitter Networking 101
Tweeting Outside The IM Niche…
Social Marketing Pitfalls & The Twitter Time Suck
Why Twitter Is Not Stupid!
So How Do You Find People on Twitter?

Affiliate marketing can be very interesting work, but it’s challenging too. It’s hard to sift through all the information out there and figure out what works for you.

However, one thing many people strongly recommend is redirecting your affiliate links. The logic is that many people just feel more comfortable clicking a link they can understand. Also, some have a bias against clicking a link when they think you might get a commission off of it, even though they’re no impact on their cost. Just an odd bit of human nature.

There are advantages beyond your clickthrough and sales rate to cloaking your affiliate links. I find it is simpler to remember my links. You don’t have to go looking for your link every time; just use the redirect link you created. If they’re well named you won’t have to look them up very often.

There are a number of ways to redirect your links. How you do it depends on what you’re comfortable with and what you can do on your server. You can buy a variety of solutions for this if you want link tracking, or create your own free solutions.

Free Solutions

The basic free version is to create a page and do a meta redirect. The one trouble with these is that they can be a touch slow. But all you have to do is create a plain HTML page with META HTTP-EQUIV=”Refresh” CONTENT=”5; URL=html-redirect.html” in it. The 5 indicates that the redirect will take place in 5 seconds, and you can bring it to 0 if you want a fast redirect. And of course if you’re directing to a new domain you will need to include the full address.

I’m most fond of the 301 permanent redirect using my .htaccess file. You can create one of these using Notepad (not Microsoft Word or other word processing software), but before you upload it to your server, be sure there isn’t one there already, as it will mess up your site if you overwrite an existing file with a new one that doesn’t have the current information. But if you have one there already you can edit it to add the new redirects.

The code is simple: Redirect permanent /filename addressyouareredirectingto. Once again, if you’re going off site that means you will need the full address. This works only on Linux servers having the Apache Mod-Rewrite module enabled.

You can also do this in PHP. Within the brackets to start and finish PHP commands, place the following code:

Header( “HTTP/1.1 301 Moved Permanently” );
Header( “Location: http://www.new-url.com” );

There are many more ways to create redirects, and if you aren’t using them already I strongly encourage you to investigate them. They make your affiliate links look cleaner and may help with your sales. Just check that the tracking is working properly when you use them.

Paid Solutions

There are quite a number of paid ways to cloak your links. The advantage to these is that some are stronger cloaking, and may hide your affiliate link even on the merchant site. However, you do need to be careful that your cloaking does not break the merchant’s Terms of Service. It’s a pain to have to change out links and find a new merchant.

That said, I found a couple that do look interesting.

The first is specific to bloggers using WordPress. WordPress Link Cloak allows you to declare keywords that you want linked to particular links. It sounds good to me both as a quick way to create links in a blog and to keep you from forgetting to monetize a post, one of my own failings.

The other that caught my eye is more general purpose. It’s called Super Affiliate Link Manager. It allows you to create cloaked links so you can brand them and track them. Being able to track your links is something I feel is key when you’re using a paid solution. It’s just nice to have a way to track your links beyond what the affiliate program itself provides.

No matter whether you go free or paid, take the time to cloak your links. It might just help you to increase your earnings, and make your site look a little neater.

If you want to make money from your website, you’re going to have to monetize it. The immediate questions that come to mind are when, what type and how much?

When Do You Monetize?

There are all kinds of theories about this. Some say to wait until you have some traffic, so that your early readers aren’t scared off by the ads. Others say to do at least a little right away.

And then there are the people that go beyond whole hog. You know the sort. The ones who put nothing but banners up and forget about content of any sort. But they hardly count as they rarely make anything from it.

I’m inclined to go with monetization right from the start. Not everyone likes seeing ads, but if they object so strongly do you really need them anyhow?

What Kind of Monetization Should You Use?

Your focus should be on providing interesting content to people you hope will allow you to earn money in one form or another. That means that both your content and monetization should be attractive to your current and potential readers.

There are a few kinds of ads to consider. The 125×125 ads are very popular in blogs right now. You will often see two columns of them off to the side, or sometimes just one. They’re big enough to get the point across without taking up excessive real estate on your site.

You may also see more traditional banner ads or large square ads beneath content. The idea here is to draw the eye as the reader finishes the article.

But you should not forget to monetize from within your content. Review relevant products and include your affiliate link. Keep it honest, of course. Dishonest reviews can quickly cost you your reputation. So can sloppy reviews.

You can also just throw in links when you mention a product, without doing a full review. Do this primarily for relevant products, but if you’re writing about how cute your cat is and decide to talk about how you take photographs of your cat, a link to the kind of camera you use isn’t so bad an idea.

How Much Should You Monetize?

Everyone has an opinion on this. Some feel even one ad is an intrusion. They probably never read magazines or newspapers, as those have far more advertising than just about any website. But no matter how much some want online content to be utterly free, even free of advertising, most people aren’t running websites just for the fun of it. They want to earn some money.

You should find the balance that works for you. Speaking frankly, I would say I monetize less than I should. It’s something I ought to take the time to work on, so I can increase my income. It would probably have more of an impact on my bottom line than spending hours writing articles, which is something I do willingly.

Placement is one of the major keys to solid monetization. If all your ads are in one place, they’re easily ignored. There’s a reason why people talk about ad blindness. Spread things out so that there are more chances for readers to notice your ads.

You’ll also want to consider how much you monetize by each type. All banner ads of a single type makes for easily ignored ads. A mixture of banners and text, placed appropriately throughout the page, should provide you with better results.

What About Google AdSense?

Certainly the quickest way to monetize is through Google AdSense or similar context sensitive ads. They give you relevant ads for very little effort. But they aren’t necessarily the best way to monetize, even though I still use them extensively.

Think of it this way. Many ads will be from affiliates or sites with affiliate programs. If they’re making good money from having their ads on your site, you can probably earn more by promoting the products on your own. Not always, but you should look into it and figure out the best ways for your site to earn money.

If you start out with AdSense on your site, be careful. You want to be sure that you don’t get so comfortable with that income that you never try anything else on that site. Easy doesn’t equal smart.

Above all else, don’t be afraid to try to earn money. You’re working hard on your site. You deserve something for your efforts.