Two-tier affiliate programs can bring you great benefits. Not only do you get paid for your sales, but the sales of those you recruited into the program.
The first thing to consider when you choose any affiliate program is your own ability to sell the products or services. Some of you may decide to only promote the two-tier option, which is certainly one choice to make, but you still have to sell others on the opportunity and convince them that selling through that program is worth their while. Otherwise, they may just go and recruit rather than sell too. So be certain the product or service is of excellent quality and worth selling.
For example, satellite television is quite popular. You’ll see people all over promoting VMC Satellite (actually a 3-tier program), but I personally prefer AllSat and iSatellite (joining both lets me promote both DirecTV and DISH Network). This has to do with my preference to sell the product myself. AllSat’s commissions on first tier sales are double those of VMC as of this writing, so it is worth it to me to lack a third tier. Second tier earnings are $5 higher with VMC, however, so along with the third tier potential this can be quite a good program. It depends on which area you want to emphasize. Just remember the statistic that at least 90% of the people you recruit will NEVER make a single sale.
Finding subaffiliates can be tricky. One thing to try is to look for successful websites that would be relevant to that program, then suggest to the webmaster that they might get a good income from adding that affiliate program to their website. Give them your link to sign up under, of course.
Don’t overdo this or just start sending random emails to webmasters. Targeted efforts will be much more worth your time.
Make sure you check with any entrepreneurial family and friends you may have. They may enjoy the opportunity you have given them. However, you need to be particularly gentle in this area, as you don’t want people to start avoiding you rather than hear another sales pitch.
Some will suggest safelists as an option. While these may not be terribly effective (most messages will not be read by the recipients), some have reported success with safelists. Decide if it is worth it to you to maintain an email account or so just for receiving messages from the safelist. And remember, just as you tend to delete almost every message, the same is happening to your messages. However, as these tend to be people selling something, you may catch the occasional interested party.
Traffic exchanges are also a popular solution that some report success with. Once again, remember that the primary people using traffic exchanges are other webmasters. Make sure the program offers some sort of protection against autosurf programs, or your site may get lots of traffic but few actual viewers. On the very rare occasion I have tried a traffic exchange, I have preferred to use Traffic Swarm, as visitors decide which links to click on, rather than simply be directed to random sites. This improves the odds of finding someone interested somewhat. However, in most cases the conversion rate is simply not worth the time spent.
Make sure, of course that you have a page on your site dedicated to recruiting subaffilates for your two-tier programs. One per program is probably a good idea, just to give more details about the individual programs and give the search engines more chances to find you.
Finally, make sure the affiliate opportunity is in your signature line for any discussion boards that allow you to add it. This is very easy promotion and you never know where you will find your next subaffiliate.
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